Healthcare SEO

How your patients search

The searches split into distinct types: a symptom or condition, a named treatment, a specialty plus a location, and whether you take their insurance. They convert at very different rates and they need different pages.

This is health information, and it is held to a higher standard of expertise and accuracy than most categories. Thin or unattributed medical content is a liability here rather than an opportunity.

Credentials are part of the decision and often part of the search. Patients look up the practitioner, not only the practice.

The conversion is a booking. Friction between the page and the booking system loses patients who had already decided.

What we focus on

Treatment and condition pages written to be accurate first, and attributed to the practitioner accountable for them.

Provider pages built properly, because they rank in their own right and they convert.

Insurance and payment information made easy to find, since it is one of the most common reasons a patient leaves a site.

Google Business Profile per location, and per practitioner where that applies.

A review approach that accounts for the privacy obligations this industry carries and others do not. We will work within whatever your counsel advises.