Home services SEO

How your customers search

Searches start at the moment of failure. A burst pipe, no heat, no power, water coming through a ceiling. Intent is as high as it gets and patience is as low as it gets.

Most of it happens on a phone, and a large share converts by phone call rather than by form. A site that measures only form fills will understate what search is doing for you.

The map pack does more work than the standard results. Proximity, hours and reviews decide who gets called, often before anyone reaches a website.

Coverage needs to be explicit. Google infers a service area, and where that inference is wrong you either miss work you could do or field calls you cannot.

What we focus on

Google Business Profile as a first class asset: categories, service areas, hours including genuine emergency hours, and the attributes that decide which searches you appear for.

A page per service rather than one page listing all of them. Water heater repair and drain cleaning are different searches with different buyers.

Service area pages that describe real coverage and are worth reading, instead of a list of town names.

Mobile performance, because the visit is usually one handed, outdoors and impatient.

A review process you can actually sustain, since volume and recency are visible in the map pack.

Call tracking set up so it does not break name, address and phone consistency.