Professional services SEO

How your clients search

Volume is low and value per client is high, so the arithmetic is different. A small number of the right rankings can matter more than broad visibility.

Specificity wins. The generic term is one you will not rank for and would not benefit from. The practice area, plus the situation, plus the location is where the realistic opportunity sits.

The cycle is long and research heavy. People read several firms before contacting one, and often contact only one.

Credentials, track record and named authorship are part of how both readers and search engines judge the page.

What we focus on

A page per practice area and per situation, rather than one page attempting to cover everything you do.

Content that answers the questions people ask before they are ready to hire anyone, which is where this audience actually starts.

Partner, attorney and agent bios built to rank on their own, because a name is often the search.

Local and specialty combinations, which is usually where a firm of your size can realistically compete.